Amazon Navigator Course Review
Course Duration: 9 hours, 42 minutes and 16 seconds
Module 1 – Welcome
Video Duration: 32 minutes & 46 seconds
Making money from Amazon is not a walk in the park. New FBA sellers face lots of ups and downs, at least within the first 3-5 months of starting out. So, Sophie dedicates the first module of this course to encourage her students on the importance of developing a positive mindset. This, in her view, will go a long way in determining their success.
In addition, she speaks on the importance of setting goals. Sophie conveys a simple, yet actionable 3 steps to reaching your goal.
Module 2 – What you don’t know About Branding
Video Duration: 1 Hour, 35 Minutes and 7 Seconds
This is the particular part that puts Sophie’s Blue Sky Amazon courses ahead of other FBA courses in circulation. Sophie clearly reveals her hard-to-beat branding strategy that has helped her to establish and sustain her multiple 7-figure online businesses. This strategy of hers makes it almost impossible for other sellers to copy and compete with the products she sells on Amazon.
So, you will learn what branding is, and how they can strategically position your product in the marketplace. Replicating Sophie’s winning branding strategy will sure make a difference in your selling business if well-implemented.
Module 3 – Finding Products that Sell for the Long-Term
Video Duration: 21 Minutes and 2 Seconds
One of the success secrets of Sophie Howard is her ability to discover products that sell for a long time. This is what you should emulate if you want to succeed in your FBA business.
In this module, Sophie provides in-depth insights on where she finds suppliers that are out of the public eye for unique and long-term products. She opens up on a number of countries she has developed strong business relationships with over time. They include Indonesia, Bali, India, United States, Thailand, among others.
Module 4 – Are your listings Pristine?
Video Duration: 1 Hour, 36 Minutes & 25 Seconds
In this module, Sophie Howard walks her audience through the process of creating an appealing listing that draws the attention of prospective customers. She touches on areas covering title construction, product description writing, and so on.
Some of the things you will learn include:
How to conduct keyword research
How to create attractive titles for your products
Techniques on how to create awesome offers
The power of writing of your product
She emphasizes the need to create a product message that resonates with the millennials as they constitute a bulk of the world’s population.
Module 5 – Don’t Get Samples, Order the Entire Shipment
Video Duration: 19 Minutes & 19 Seconds
This is one of the shortest modules in the Amazon Navigator course. This module focuses on shipping, samples, and labeling. Sophie offers simple, practical and actionable advice on how you can make the shipping process very easy.
She identifies the biggest challenges with shipping and then provides ways to sidestep them. You will learn the three main ways you can ship your product to Amazon warehouse with less hassle. You will find out all these and more about shipping in this module.
Module 6 – Promoting the Sh*t out of your Product
Video Duration: 28 Minutes & 2 Seconds
Promotion is an integral part of any business, whether on or offline. In this module, Sophie Howard covers five ways you can push your product to the market. She gives a hint on 7 key performance indicators you should track daily.
She also provides an easy-to-follow guide on how to set up your coupon codes. For example, Sophie advises that you should be careful to create a limited number of coupon codes. And also make sure the codes are not posted on the listing itself.
Module 7 – Maintaining Your Account
Video Duration: 40 Minutes & 12 Seconds
This module is focused on educating you to stay in control of your business. As a business owner, you want to set some key performance metrics you can monitor on a regular basis. In doing this, numbers are very important. For example, you want to know the profit margins of each of your products, understand the product that’s selling better, and so on.
Sophie dedicates this module to teach the dry tasks that every successful Amazon seller must perform to scale. For example, she talks about how you can generate Business Reports out of Seller Central, optimize customer management, handle worldwide money among others.
Module 8 – Scaling Beyond Amazon and Hiring VA’s
Video Duration: 1 Hour, 9 Minutes & 17 Seconds
In this last module, you will learn about how you can outsource the hardest parts of your work so that you can have time to grow your business. Specifically,
Sophie Howard encourages her students to employ the service of virtual assistants to make their Amazon selling experience as less hassling as possible. Also, she encourages expanding their business beyond Amazon.
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